Do you need 3D models for Augmented Reality?

Considering the current state of the art development going on in the technological industry, it is difficult to find any kind of media where 3D shapes, animations, or models aren’t used. The incorporation of 3D models into AR makes it one of the most majestic visual elements to look at. 3D models have played an immense role in the development of Augmented Reality (AR).

Earlier, 3D models were mostly used for training purposes in extremely technical and distinctive industries. However, now, development in technology means that 3D models for AR are becoming more prevalent and are available on various platforms. The advantages of using 3D modelling and AR is understandable:- 
 

• It provides potential buyers with something more to look for among various online retailers and web stores.

• Present the potential customers with more knowledge about the products with 3D presentations, or detailed descriptions of various parts, which will ultimately help the shoppers understand the features of the product being displayed. 

• Customers can take advantage of 3D objects, various colour combinations, and unique animations.

​The number of AR compatible tablets, laptops, and smartphones reached more than 1 billion, as per Deloitte. And it is expected that more than 100 million people are expected to use AR while shopping by the end of 2022. Creating 3D models for AR is preferable in forming a successful AR project. The success of the AR project can be defined based on a few factors, like the graphics quality, execution efficiency on smartphones, and the user’s ultimate experience. Smartphones have limitations in terms of performance levels, which is why constructing a 3D model for smartphones is an incredibly delicate process.

AR apps require a different variety of 3D models to meet the expectations of various platforms. AR apps designed for smartphones require a less complicated design compared to an AR app designed for a laptop or even for a PC. AR apps built for smartphones or tablets require simple yet effective touch facilities or just changing the position of the smartphone whereas AR apps built for larger displays enable the user to interact with digital objects or characters which is much more user-friendly and realistic to interact with. 

Producing a 3D model for Augmented Reality isn’t exactly rocket science but it requires a certain level of knowledge and expertise to develop the model in a way that elevates the Augmented Reality aspect. 3D model structuring for AR has been attracting a lot of attention from many industries in the past few years. The objectives of these models are to represent the relationship among objects in different dimensions. 

The aptest way to create a 3D model from real-life objects is through 3D scanning and photogrammetry. Doing this is very important because this will ultimately decide the graphic quality and user experience. Top-notch 3D modelling software enables the user to perform unique functions which most definitely will make the 3D models appropriate for AR. The options that are available to properly transition from a real object to a 3D model of the same are given below:-

1. 3D Scanning
   3D scanning technique is highly accurate compared to photogrammetry. It provides proper texture to the object and an unaltered 3D model. Plus, a slight amount of movement or bad lighting won’t affect the results of the model in any way. However, this technique is pretty expensive as it requires a superior 3D scanner. 

2. Photogrammetry
   Photogrammetry is mostly used to produce a solid structure of the real object. The intertwined structure helps define the shape of the object. The software used for this also helps to know if the object is smooth or rough, or how will the lighting affect the 3D capture. Plus, the images are created in such a way that it is easy to know the colour of the object. But the setup required for this process is quite complicated and the final product isn’t capable of providing the details of the object as much as the 3D scanning technique can. 

There are many ways to improve a 3D model and make it capable of performing according to the requirements of the AR application. 3D model view on your website can help influence the following prospects:

• A unique way to convey your objectives and help the potential buyers gain some knowledge on the brand name. Your company’s goodwill goes a long way in gaining the trust of your customers and convincing them to buy your product.

• AR shopping provides the buyers with an opportunity to connect with the products distinctively. The more the customers can connect with your product, the more your brand value increases. 
   

• Users who can take advantage of shopping using AR can benefit from an incredible experience, and they hold the potential to change those experiences into buying the product and turn those changes into a connection with the customer on a deep and emotional level.
  
   

The most successful AR shopping experience can be given to retailers to have an incredible set of products and ways to edit or configure the models according to the product requirements.

To conclude, you don’t have to produce 3D models, you can still use AR while presenting your products to the customers. But with 3D models, you move into a position where you can stand out among the competitors and take your business up a notch. 

3D models in AR will no longer be a unique technology in the future because every company will have to adapt to it, as the benefits or user-friendly experience of 3D models will outweigh the negative aspects of having the same feature.

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