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What is an e-commerce catalogue?
An e-commerce catalogue can also be said an online catalogue that displays the products & services of a company that primarily runs online. On an e-commerce website a large amount of place is taken by online products i.e. what used to happen in a physical store now happens to be online. Through a typical e-commerce catalogue setup buyer can select products, compare price & also order all online. After a catalogue is established online, companies track results to adapt to the market research that the catalogue provides. Business of all types do ongoing market research through their websites to adapt for the future of the enterprise.
What is an e-commerce catalogue management?
An e-commerce catalogue management refers to a process of managing the product catalogue on an e-commerce website through ensuring the quality of the product data across all sales channels. It thus, includes how business organise, standardise, & publish their product data on each sales channel.
Why is e-commerce catalogue important for retailers?
Today the biggest challenge faced by most of the top retailers is managing the product data. Customer’s demand rich, consistent & detailed product information & if the business fails to deliver the same then customers will not show much confidence to buy. The product catalogue helps in the following way:
E-commerce Merchandising
E-commerce merchandising is the art & science of displaying products or offers on the website with the intention of increasing sales. In simpler terms it means helping users to reach to the product they are looking for in a faster & easier way. It helps people connect to the brand & gives them good experience.
Components of E-commerce merchandising
Most of the business are already into e-commerce merchandising & product catalogue & are getting excellent results. In order to get ahead of the competition with even more insights you should know the proper use of e-commerce product catalogue & how to use it your advantage.
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