Are you one of the Firm Affected by Covid-19?

According to HSBC's Navigator report, almost half (around 46%) of Indian businesses felt 'very strongly' impacted by the pandemic, yet more than half(around 54%) felt they were as well prepared as they possibly could be.  

Introduction:

Due to COVID-19 pandemic there are many businesses which got affected very badly. Especially when we talk about Jewellery industry then the business have been affected badly as the whole purpose of jewellery is to celebrate and this year no major celebration are taking place.It’s been noticed that the world's second biggest gold consumer has tumbled down as it witnessed the slowest pace of growth in the last 11 years. 

In this coming “ERA of DIGITIZATION”, most of the business is shifting them-self on digital platform and e-commerce, in particular, is seeing a significant impact. It is not surprising that this pandemic is causing more and more people to turn to online shopping and ordering. Online ordering is seen crucial during self-isolation and social distancing. As a result of lock down, consumers are now getting comfortable with transacting online for almost every product category including jewellery.

How to start with your Online presence?

Jewellery brands that did not have an online existence have been seen starting investing in digital presence and initiating e-commerce.This is an impeccable opportunity for the jewellers who have been operating only with their exclusive showrooms to increase their point of sale contacts and introduce fine jewellery products to the digital world and cater their audience remotely.

Can “Virtual Jewellery Try-on” be a feather in a cap?

Jewellery shopping is something people do on a special occasion, like Festivals, Weddings, etc. It has been seen the most of the Jewellery shopping is being done by the age group of people above 35 years.

Now, Taking these traditional people onto the Online Platform can really be challenging without a “Virtual Jewellery Try-on”. Since, People more likely to check if the jewellery is looking good on them, and want to know more about them as it is a big investment. With the help of Virtual Jewellery Try-on, The age group of 20-35 years can also be catered easily, since They are more technology friendly and can try the jewellery at there ease.

Therefore, adding to this, brands that have a significant presence across social media have been actively stimulating customer enquiries related to product and investments via social media platforms and interacting with customers 24/7. Jewellery buying starts with making a choice from a wide ranged product line and it is convenient for customers if brands can assist with this initial step virtually. This can be made possible through virtual 3D exhibitions and in our case have initiated through providing virtual reality experience wherein customers can scroll through the complete range from across showrooms and try it on themselves through Augmented Reality (AR) that offer the users a multidimensional view of jewels though interactive AR try on.

As it is seen that users don’t feel like spending a lot of time on jewelry shopping. Hence, Augmented Reality such as Jewellery Try-on provides the user with the opportunity to try their favorite jewellery with few finger taps.  Moreover, this will definitely save the precious time of the users.Augmented reality (AR) adds digital elements to a live view often by using the camera on a smart phone. It is the cutting edge technology enables users to try on jewelry virtually in real time via smart phones, tablet or Laptops. Try on jewellery allows the businesses to connect multiple stores and website. This offer engaging experience while reaching out to digital shoppers. Virtual Jewellery Try-on is a suitable place for the users to buy the jewellery.Usually, in the online industry, the jewellery industry is not witnessed to a great extent. But this type of technology is trying to make this industry more appealing and interactive than ever before.

Can Social Media be a place to Capture most of the Audience?

The biggest gift to human is the social media platform, as it allows people to connect with anyone & anywhere. Since, More than 51% of the total population. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Nowadays, So many Start ups are starting there journey on Social Media and with in a year, they are able to expand there business to even those cities, where they are not physically present. Social Media helps a business expand globally and without any barrier.

Ask these questions to yourself and you will get your answer.

Have you still not register yourself with INDIA’s newest, most trusted and intelligent “Virtual Jewellery Try-on” tool for renowned Jewellers, like you, to have to increase your sales i.e., “PLUSHVIE.IN”

We offer Real-Time and smooth Jewellery try-on experience online based on augmented reality (AR) and artificial intelligence (AI).This technology is not only high in demand but is also a must have for all retail and wholesale

Team PLUSHVIE

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